{"id":1584521,"date":"2021-04-09T09:02:00","date_gmt":"2021-04-09T07:02:00","guid":{"rendered":"http:\/\/armahobbynews.pl\/?p=1584521"},"modified":"2023-10-31T18:57:57","modified_gmt":"2023-10-31T17:57:57","slug":"how-the-arma-hobby-logo-came-into-being","status":"publish","type":"post","link":"https:\/\/armahobbynews.pl\/en\/blog\/2021\/04\/09\/how-the-arma-hobby-logo-came-into-being\/","title":{"rendered":"How The Arma Hobby Logo Came Into Being"},"content":{"rendered":"

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Why did we choose this specific name? And why is there a turtle floating in our logo? Read on and find out how are brand was created, step by step.<\/p>\n

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Arma Hobby, established in 2013, was initially conceived as a continuation of our experiment under the name \u201cAttack Squadron\u201d, through which we had gained valuable experience of the manufacture of aircraft model accessories. Once we finally became convinced that we indeed wanted to become involved full-time in the professional production of models, we had to take the next step. Wojtek and I decided to officially join forces and set up our own company. And so a new brand was born.<\/p>\n

Looking for a name<\/h2>\n

First of all, we had to think up a name. We wanted it to be grounded in the realities of our line of business, while at the same time carrying a strong \u201cmilitary\u201d reference. We went back to the roots \u2013 to Latin, a language which is universal and conveys meanings that can easily be understood by the vast majority of our customers. This is how we arrived at the first element of our name: Arma, that is \u201carms\u201d or \u201cweapon\u201d. The second \u2013 Hobby \u2013 communicates the essence of what we do, namely providing our customers with high quality models through which they can realise their passion.<\/p>\n

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The graphic sign. A chance inspiration<\/h2>\n

While we had no real difficulty with selecting a name, we mulled over the logo for some length of time. And the more we thought, the more our objective eluded us. Luckily, we were helped by chance. Around the time, I became the owner of a steppe turtle (although, as I complained to Wojtek, this was not an animal that I desperately wanted to have\u2026). It turned out, however, that my uninvited guest (all right, we became friends in the end) inspired us. Basically, talking about him led us to a motif for the graphic sign. Armour, shell, strength \u2013 a procession of words with very appropriate connotations \u2013 finally brought us to the \u201cshellback\u201d emblem painted on US Navy aircraft in the 1930s. Finally, we knew that we had found what we were looking for. But in the meantime the steppe turtle turned out to be a sea turtle.<\/p>\n\n\t\t